Massimiliano Sermoneta Luxury Living has its business headquarters in the heart of Italian excellence: Via Condotti, 61. Palazzo Della Porta Negroni Caffarelli is the perfect backdrop for a brand founded on beauty and lifestyle. Built in the 17th century and renovated by the Negroni family in 1865, the building, with its splendid inner courtyard, small windows on the ground floor and larger windows on the upper storeys, is an admirable example of Renaissance architecture. The two names given to the building come from the titles of its builder: Don Giuseppe Conte Negroni, who went on to become Duke Caffarelli.