Massimiliano Sermoneta comes from an important family of retailers that has managed prestigious boutiques in Rome. He has lived the life of the retailer, learning the magic of selling from his parents. As soon as he left school he began his adventure in the world of luxury with Gianni Versace.

He then began choosing products for the historical boutique in Rome bearing his name, selecting the most prestigious Italian brands, getting to know the excellent quality of materials used and perfecting his knowledge of manufacturing processes.

He has always had a passion for quality and refined taste, and today selects clothing brands by identifying their value over time. His company, Massimiliano Sermoneta Luxury Living, certifies quality, and is the symbol of Italian luxury living.